SAY YES
This campaign highlights how vehicle features empower drivers to Say Yes to new experiences.
As an Associate Creative Director…
I pitched concepts directly to clients and collaborated closely with them throughout production and post-production to ensure these spots achieved their full potential.
These ran on targeted digital channels, aiming to capitalize on mid-funnel customers considering a vehicle purchase within the next six months.
We made a lot of spots…
This one is also self-referential…
Why are there so many RAV4 commercials? Because there are so many RAV4s.
There’s like 16 trims and it’s their best selling vehicle, so here’s another RAV4 spot.
Not a RAV4, but close.
It’s a Corolla Cross. I have at least 3 more commercials in this campaign that I didn’t link. Email me if you’re curious.