LET’S GO
I had the pleasure of managing a talented team of creatives to bring this massive project to life. Twenty-two 15-second video spots. Then cutdowns, resizes, banners, social, etc. In total, there were over 200 digital videos.
This campaign runs on digital channels and is targeted at prospective Toyota buyers who are about 6 months away from a purchase.
These beautiful stories are rooted in a combined human and product truth. We broke from typical car advertising: instead of just tossing up specs and facts, we focused on the tangible human benefit of features like better MPG.
Where standard copy states the feature: “Available 6-speed Manual Transmission,” our campaign shifts the language to the benefit: “Let’s Go Shift Into High Gear.”
I said there were a lot of videos…
You really shouldn’t watch so many car commercials.