Moments of Joy
The simple joy of driving often gets lost in routine. This campaign captures relatable moments of joy, reminding drivers that simple miles can be the best part of the day, with content built for both the road and the social feed.
Bring the joy from the road to your face…and back to the road again.
The second AR experience lets drivers select their feeling of greatest joy, revealing a personalized fun scene that fits their unique driving style.
We created two AR social experiences to go with this campaign. The first was an AR game similar to "Dance Dance Revolution," where users unleashed joy and powered a car using only their facial expressions.
This is Posey, you’ve probably already met.
She is a very good girl.
We broke the windshield during filming.
Thankfully you can overnight a Tacoma windshield from Texas to Australia for about $7,000 on Qantas.