Before advertising, I built furniture, fixed bikes, and set off explosives for a living.
I was genuinely interested in how things work. I still am.
That's the through line. Whether it's the oxidation of metals, the difference between what a Hyundai buyer needs to feel versus a Toyota buyer, or why probiotics make babies less fussy, I go deep on whatever's in front of me. Not out of obligation. Out of actual curiosity.
I've been a copywriter and creative director at FCB, Innocean, McCann, and Saatchi. The clients have ranged from canned margaritas to enterprise AI. I've written radio, handled virtual shoots in Australia, and helped sell a lot of cars.
I went to VCU Brandcenter, which means I was trained to be uncomfortable with the obvious answer.
The goal is always to find the thing that's dumb but true and kind of funny.
That hasn't worn off.
Below is my work history, download a formal résumé here.
Freelance Creative Director 2025-Present
McCann New York, Dolsten & Co., David & Goliath
Clients: Airborne, Lysol, Mucinex, PrizePicks, Kia, Autodesk
Saatchi & Saatchi Los Angeles
Associate Creative Director | 2021-2025
Senior Copywriter | 2019-2021
Clients: Toyota, Optimum
McCann New York
Copywriter | 2016-2019
Clients: Chick-fil-A, Lysol, New York Lottery, Microsoft
Terri & Sandy
Copywriter | 2016
Clients: Gerber Baby Food, Disney Princess, BJ's Wholesale
FCB Chicago
Copywriter | 2014 - 2016
Clients: Bud Light Lime-A-Rita, Kmart, Sears, KFC, Valspar, Cox
INNOCEAN
Copywriter | 2014
Clients: Hyundai, NRG Home Solar.
Pre Advertising:
Bicycle Mechanic
World T.E.A.M. Sports - Sea to Shining Sea Ride
Carytown Bicycle Company
Conte's Bike and Fitness
Bicycle Frame Builder
Stijl Cycles
Fabricator
Tektonics Design Group
Pyrotechnician
Pyrotecnico
Here’s where I went to school:
M.S. Business
Branding / Copywriting
Virginia Commonwealth University 2014
B.S. Mass Communications
Psychology Minor
Virginia Commonwealth University 2010
